👋 Hey there! I’m Tarun Rohit Sarana
A problem-solver at heart, blending design and technology to create intuitive, impactful experiences.
Journey from Curiosity to Craft
I completed my Master’s in Human-Computer Interaction at Indiana University, where I dove deep into the intersection of design thinking, user psychology, and emerging technology. With 3+ years of experience in UX/UI and product design, my work is grounded in real-world empathy, research, and usability.
My journey into UX began with a simple curiosity: "Why do we struggle with poorly designed products?" That question turned into a mission—to craft experiences that don’t just look good, but feel right. From designing solutions for blood donation accessibility in India to rethinking the drive-thru experience with AI, I thrive at the intersection of creativity, purpose, and function.
Let’s create solutions that matter—together.
The Beginning
Once upon a time, I interacted with technology without truly understanding the intricate dance between user and interface. Screens were filled with buttons and text, but the magic behind their design remained hidden from my eyes.
The Expose
Then, I embarked on a journey into the world of UI/UX design. As I immersed myself in this new realm, my perception began to shift. What was once a simple screen now revealed itself as a canvas for human-computer interaction, a delicate balance of aesthetics and functionality.
This section aims to provide insight into the differences in perception between a typical user and myself. When I dive into the world of UI/UX design, my perception undergoes a transformation, allowing me to see interfaces in a new light.
The User's Viewpoint
Users notice a Jagline bus with an IU sticker, adding an interesting detail.
My UX Lens
Through my UX lens, I observe that the IU sticker covers both the bus number and the bus code (Blue - 4).
Users see a bus stop located at that particular place.
Through my UX lens, I observe that users on one side of the bus stop can see the bus numbers that stop there, while those on the other side are unaware of the bus numbers.
User organizes Instagram post in a personalized folder.
Through my UX lens, I observe that users face difficulty in saving posts to a specific personalized category, requiring them to scroll to reach their desired category.
My Journey with Chess
Chess isn't just a game for me; it's a training ground for UX design. Like a well-placed pawn, thoughtful design elements empower users on their digital journey. Just as understanding your opponent is key in chess, so too is empathy in UX – crafting interfaces that guide users with user-centered strategy. This fusion of gaming and design fuels my approach, creating experiences as engaging as a winning chess move.
The Passion Never Checks
My journey from curiosity to craft in Human-Computer Interaction has been fueled by a passion for blending design with technology. Inspired by the strategic depth of chess, I approach UX design with a focus on anticipating user needs and crafting intuitive, engaging interfaces. I look forward to continuing to innovate and make a positive impact in the field.